Byron Goodman is Senior Director of Enterprise Sales EMEA at Klaviyo, where he works with some of Europe’s leading retail and consumer brands as they rethink how they use data, technology and AI to build stronger customer relationships.

With a career spanning technology, customer experience and enterprise transformation, Byron has held leadership roles at companies including Salesforce and Oracle.

Today, much of his focus is on the changing relationship between brands and consumers, particularly how AI, new discovery behaviours and conversational commerce are reshaping the way brands acquire, engage and retain customers.