Shazmeen is a globally recognised retail and transformation executive with more than 20 years of experience across some of the world's most influential retail organisations, including ASOS, Macy's, American Eagle Outfitters, Gap and Primark, spanning the US, UK and Europe. Deeply attuned to global culture and consumer behaviour, having led multibillion-dollar businesses and large-scale - with particular expertise in speed-to-market, brand portfolio transformation, strategic partnerships and new models for scalable growth that help distinctive brands expand globally. She currently leads Partner Brands & Marketplace at ASOS, the company's largest division overseeing 100’s of brands.