Rakhshan leads Reconomy’s Re-use loop – a dedicated division of the international circular economy specialist, which delivers end-to-end logistics solutions to support the re-use of products and materials. The loop is made up of Advanced Supply Chain and ReBound Returns and offers intelligent platforms and circular logistics through technology-led fulfilment, supply chain and returns management services.

During a career spanning e-commerce and financial services, Rakhshan has developed extensive experience and expertise in driving strategic growth, operational excellence and innovation. She spent a decade in senior leadership roles at Amazon, where she was responsible for driving pan-European growth for Amazon Fresh, as well as leading Amazon’s fashion accessories marketplace across nine countries.

In her role as Chief Executive, Rakhshan is responsible for the strategic growth of Re-use, ensuring the business continues to support retail supply chains transition to a circular economy. This involves the development of value-added services that ensure compliance with legislative changes such as the textile Extended Producer Responsibility scheme, along with repair and restoration services enabling retailers to embrace recommerce, and returns management solutions that make customer returns an efficient part of supply chains.