Fit Collective is the AI-powered fashion analytics copilot proven to increase profitability by turning disconnected retail data into clarity and action. Founded by Phoebe Gormley—award-winning entrepreneur, Forbes 30 Under 30 honoree, Savile Row pioneer, and shortlisted for Tech Innovator of the Year—Fit Collective empowers fashion teams to stop flying blind, reduce returns, and make customer-driven product decisions at scale.
Having just closed a £3 million pre-seed raise, including £500,000 from Innovate UK and investors from Google, Net a Porter, Far Fetch and British Fashion Council, Fit Collective marks the largest pre-seed round ever secured by a solo female founder.