Will Crumbie, chief executive officer of FatFace, shares an inside look at the brand’s evolving store strategy and how decisions are made about where to invest, consolidate or reopen. He also discusses how the brand is evolving and what it has learnt in the last 2 years since the acquisition by NEXT. As FatFace continues to balance the momentum of digital with the value of physical retail, Will explores how the business is rethinking location strategy to drive growth across all channels.

Hosted by: Jill Geoghegan Editor, Drapers