Navid is an accomplished Technology Director at Belstaff, renowned for revolutionising the company’s IT architecture through the adoption of Unified Commerce and MACH (Microservices, APII-first, Cloud-native and Headless) principles. Navid’s innovative approach has enhanced and streamlined Belstaff’s technological infrastructure, streamlining operations and improving customer experience. Before joining Belstaff, Navid amassed extensive experience in the luxury retail sector, working with prestigious brands like Chanel and The White Company. Navid’s experience is further underscored by his previous roles at IBM and Accenture where he played a pivotal role in Digital Transformation and System Integration projects. Throughout his career, Navid has been distinguished by his ability to blend technical proficiency and IT delivery with strategic insight, making significant contributions to the organisations he has served.